N° 7 – The Trousers


Dress up with MacGuffin Nº 7, dedicated to an object that is not just a garment, but more so a mirror of power and desire: The Trousers. MacGuffin puts the pants on one leg at a time with survival gear, working uniforms, tent slacks, yoga leggings, hammer pants, men’s skirts and the big question: ‘what is in the pocket’? Featuring Paul Gorman, Emily King, Gert Jonkers, Umberto Eco, Karlheinz Weinberger, Hannah Carlson and many many more.

Language on Legs

If you find yourself in the supermarket wearing pyjamas or out on the town in a tuxedo jacket styled with jeans, chances are you’re communicating a fashionable ideal that combines effort and the lack of it: ‘normcore’.

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